How are new campaigns reaching consumers in more emotionally charged and yet cost-efficient ways? In a recent interview Eric Levin, Executive Vice President/Chief Content Officer at Spark Foundry, used specific examples to describe how hundreds of connected pieces can deliver more meaningful impact via advertising's evolutionary response to a changing media landscape.
Spark Foundry's Eric Levin on the New Creative Revolution
![Spark Foundry's Eric Levin on the New Creative Revolution](/media/articles/eric_levin_2016.jpg.550x380_q85_box-104%2C0%2C5080%2C3456_crop.jpg.webp)