A month-long trifecta of advertising came to a close Sunday when the 90th Academy Awards were bestowed -- and Madison Avenue may have saved the best for last. The binge of high-profile commercials started with Super Bowl LII, continued with the 23rd Winter Olympic Games and concluded with ABC's Oscars broadcast. All told, during those 30 days Americans were exposed to an estimated $1.5 billion worth of pitches, and for my money the Academy Awards ads were, on the whole, superior.
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