Social issues like racial justice, gender inequality and the environment are uppermost in Gen Z minds. And this aware employee (and consumer) group is inspiring industry leaders with insights. In the interest of the bottom line, how can companies integrate the Gen Z values of authenticity and equality into a brand's DNA? That was the focus of a virtual Female Quotient panel during SXSW titled "Equality First: What Brands Have Learned from the Values of Gen Z."
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