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Taking a Walk on the Measurement Wild Side

Taking a Walk on the Measurement Wild Side

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Don Robert

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A+E Networks InSites
4 27 13

Nowadays, you can't get through the media day without being bombarded with a ton of headlines touting the millions of views that a video is delivering on some digital entity.  Candace Payne's Chewbacca mask live video garnered over 164 million views, the most-watched Facebook Live video of 2016.  BuzzFeed's 2020 presidential election countdown clock earned more than 51 million views.  It's enough to think that digital video viewership has surpassed traditional TV.  But, while online viewing is growing, Nielsen's most recent Comparable Metrics Report shows that live and time-shifted TV viewing continues to account for more than 92% of all video consumption in the U.S. 

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4 27 13

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Don Robert

Don Robert is Executive Vice President, Research & Insights at A+E Networks.  He has been leading the research group across all A+E Networks divisions since 2014.  Earlier this year, the team expanded to include five distinct areas to provide m… read more

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Home The People
The People

MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity

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