Nowadays, you can't get through the media day without being bombarded with a ton of headlines touting the millions of views that a video is delivering on some digital entity. Candace Payne's Chewbacca mask live video garnered over 164 million views, the most-watched Facebook Live video of 2016. BuzzFeed's 2020 presidential election countdown clock earned more than 51 million views. It's enough to think that digital video viewership has surpassed traditional TV. But, while online viewing is growing, Nielsen's most recent Comparable Metrics Report shows that live and time-shifted TV viewing continues to account for more than 92% of all video consumption in the U.S.
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