Feeding America® and the Ad Council, in partnership with fluent360, today launched a new fully-integrated PSA campaign designed to inspire conversation about and drive passion for the issue of ending hunger in the United States. "The Full Effect" highlights the impact of food on people's lives and was developed to show when people are fed, futures are nourished, and individuals go from living, to truly thriving. Through short vignettes, the PSA shows the everyday joy of a child receiving a science fair award, and thriving as a working mom, to the bigger life achievements celebrating a graduation with family.
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