As a dovetail to Ed Martin's choice for Program of the Year, I offer a new category for an annual accolade: My choice for Industry Event of the Year was the Ad Council annual dinner. This year -- the 65th Annual Public Service Award night -- had more than 1,500 media, marketing, ad and tech execs milling around in their finery. But the outfits did not out-wow the humbling appearances by honorees, creators and the "real people" featured in the always-moving Ad Council campaigns. Of those, I found Shine, a non-profit featuring students from Marjory Stoneman Douglas High School, particularly moving.
The Ad Council's Consciousness-Raising Fundraiser for the Win
