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The Ad Council's Consciousness-Raising Fundraiser for the Win

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E.B. Moss

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Ad Council InSites

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E.B. Moss Reports

As a dovetail to Ed Martin's choice for Program of the Year, I offer a new category for an annual accolade: My choice for Industry Event of the Year was the Ad Council annual dinner. This year -- the 65th Annual Public Service Award night -- had more than 1,500 media, marketing, ad and tech execs milling around in their finery. But the outfits did not out-wow the humbling appearances by honorees, creators and the "real people" featured in the always-moving Ad Council campaigns. Of those, I found Shine, a non-profit featuring students from Marjory Stoneman Douglas High School, particularly moving.

E.B. Moss

E.B. runs Moss Appeal, an award-winning brand and marketing agency that provided promotion and affiliate marketing services to various clients. She has coached companies in podcasting, social media, and "green" marketing. E.B. began her caree… read more