While society, politicians and businesses of every kind (particularly marketing) are focused on what comes next, on the new, on the young, and on the emerging, the biggest shift and impact on us all may not be what will come but those who have come before! Yes, Millennials and Gen Z are criticized because of their habits and behaviors and expected longevity, but we may be entering "The Age of the Seasoned!"
The Age of the Seasoned
