Those ANA Reports -- The Battle Begins

The first of two ANA reports has landed, containing the results of 150 interviews conducted by the investigators K2 with "marketers, media suppliers, ad tech vendors, current and former advertising and media agency professionals, trade association executives, industry consultants, attorneys, barter company employees and post-production professionals." All were conducted anonymously; five out of the top six holding companies withheld their current executives from interview, although K2 did interview several ex-holding company executives. IPG, long a supporter of total transparency in all things is the one company that did collaborate. One can only speculate as to why most of the holding companies chose not to allow their staff to participate.