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The Cadillac Escalade’s “Bling-Bling” Appeal

Author

Jim Motavalli

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Auto Marketing InSites

Cadillac brought its 2021 Escalade to New York on February 5 to show off what makes it so distinctive. Along for the ride was Phil Dauchy, global head of brand strategy and international marketing at Cadillac (and a veteran of Kia, Lexus, and Toyota). Dauchy actually lives the Cadillac lifestyle; he owns a 1965 Coupe de Ville with wide whitewall tires.

Jim Motavalli

Auto-industry expert Jim Motavalli is a highly regarded writer for MediaVillage ("Motavalli on Marketing"), The New York Times, Barron's, Autoblog.com, National Public Radio's Car Talk, and others. He is author or editor of eight books, inc… read more