Last week Disney+ joined the streaming world, and with its debut came The Mandalorian, the first-ever live-action Star Wars television series. Written and created by John Favreau (Iron Man, The Lion King), and starring Game of Thrones’ dashing Pedro Pascal, the series is set just after the fall of the Empire and follows the title bounty hunter on his dangerous exploits through an increasingly lawless galaxy. In no time at all, The Mandalorian has established itself as a masterclass in how to breathe fresh, new life into an ever-expanding franchise that has existed for over 40 years and look cool AF while doing so. Honestly, I haven’t felt this good about Star Wars with no lightsabers since Rogue One came out.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.