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The Next Era of Addressable Advertising

  • # ViacomCBS

  • # Addressability

  • # advertising

The Next Era of Addressable Advertising

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Nicole Bitette

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Paramount InSites

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As viewer consumption habits evolve, advertising has to evolve with it. In a Forrester Consulting report titled "The Transformation of Television: Embracing the Era of Addressable TV," commissioned last month by DISH Media, ViacomCBS and others across the industry, over 60% of those surveyed said that addressable advertising is going to be part of their media mix. Another finding revealed that buyers fear the operational aspect associated with addressable TV, as well as the various platforms and forms of measurement.

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Nicole Bitette photo

Nicole Bitette

Nicole Bitette is a writer for ViacomCBS.com, covering the company’s brands and the future of television. She was previously an entertainment reporter for the New York Daily News and has written for a number of local publications throughout New Je… read more

TAGS:

  • # Viacom

  • # political campaign

  • # advertising person

  • # customer

  • # broadcast network

  • # media mix

  • # product

  • # intention

  • # portfolio

  • # marketer

  • # reach

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Home The People
The People

MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity

See All Channels
Advancing Diversity
Go to page
#Ask-GenZ
Go to page
Future of Men
Go to page
Legends & Leaders
Go to page
LGBT+ Advancing
Go to page
Shattering the Glass Ceiling
Go to page
The Age of Aging
Go to page
The Pool
Go to page
The Storytelling Revolution
Go to page
WomenAdvancing
Go to page
The Business
The Business

MediaVillage “The Business” is the industry Knowledge Exchange, where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “The Business” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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The Thought Leaders
The Thought Leaders

MediaVillage “The Thought Leaders” is our open conversational marketplace where we welcome informed ideas, opinions, perspectives, and challenges to the status quo. Search MeetingPrep.com for topics that are relevant to you and submit your thought leadership commentaries and comments to info@mediavillage.com. Follow our social network @JackMyersBiz

See All Channels
Audio InSites
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Auto InSites Village
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In the National Interest
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Madison Avenue Makeover
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News on the Record
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Restoring the Soul of Business
Go to page
The Cog Blog
Go to page
Thought Leaders
Go to page
Tomorrow Will Be Televised
Go to page
View from the Grandstand
Go to page
The Programming
The Programming

At MediaVillage “The Programming” we go behind the scenes with the talent in front of and behind the camera and microphone. Content is at the heart of the media and advertising business. Our columnists, critics and hosts take you behind the scenes in Hollywood, Bollywood, Brooklyn and Queens, YouTube, TikTok, the metaverse and everywhere content is created. Follow our social network @TVVideoDownload

See All Channels
#AndradeSays
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Behind the Scenes in Hollywood
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In the Loop
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Multicultural TV
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Music Notes
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