In an era dominated by digital advancements and ever-evolving consumer behavior, it is essential for TV broadcasters, TV networks, content developers, streaming services and AVOD providers to embrace innovative strategies to enhance viewership and engagement, increase subscriptions, enhance in-show TV commerce and generate additional TV engagement revenue. One such strategy that holds immense potential is the integration of QR codes into TV commercials, TV programming, content subscription services and TV commerce. QR codes provide a seamless bridge between the physical and digital worlds, offering a multitude of opportunities for broadcasters and streaming platforms to maximize their impact. In this article, we will explore why incorporating QR codes can revolutionize the TV industry and unlock new avenues for growth and revenue.
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