The world of programmatic and connected TV/streaming audio advertising is evolving at an unprecedented pace. Consumers are moving to streaming as their choice for entertainment and brands, agencies and sellers are right there with them. The allure of advanced targeting capabilities, real-time bidding and data-rich insights have drawn brands, agencies and media sellers into the ecosystem. Yet, despite its many advantages, a trust deficit looms large between advertisers and sellers. Addressing this chasm is crucial for the continued growth and integrity of the industry.
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