Continuing last week's column ... Networks have been trying for years to prove the greater value of a TV impression, although no one doubts it. Nor should they. In the revolution, the swift increases in sales and branding effects will be widely noticeable. This will restore linear TV stock. It will no longer be necessary to prove the value of linear TV. Soon the term linear will disappear as all TV becomes addressable. TV will grow revenues again and imbalances will be restored leading to an eventual win/win Nash equilibrium.
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