Internet = 1995. Mobile = 2007. Data = 2014. In 2018 it’s “Voice,” and I’m not referring to the hit singing show on TV. I’m referring to the explosion of voice-activated technology that is rapidly changing the way we interact with the world around us. According to a recent NPR and Edison Research study, the number of people in the U.S. using a voice assistant device jumped 128% to 16% of U.S. adults since January 2017. And, the Consumer Technology Association says purchase intentions indicate 44% will own one by 2018.
The Voice of Brands Is Changing