Internet = 1995. Mobile = 2007. Data = 2014. In 2018 it’s “Voice,” and I’m not referring to the hit singing show on TV. I’m referring to the explosion of voice-activated technology that is rapidly changing the way we interact with the world around us. According to a recent NPR and Edison Research study, the number of people in the U.S. using a voice assistant device jumped 128% to 16% of U.S. adults since January 2017. And, the Consumer Technology Association says purchase intentions indicate 44% will own one by 2018.
The Voice of Brands Is Changing
![The Voice of Brands Is Changing](/media/articles/alexa__shutterstock_601257215.jpg.550x380_q85_box-23%2C0%2C640%2C428_crop.jpg.webp)