Arguably, no single advertising media term is more contentious than the Gross Rating Point, a.k.a. the GRP. I’ve seen it publicly referred to as “old-fashioned GRPs, i.e. gross TV ratings points” and “… the GRP must die.”
Three Reasons Why the GRP Isn’t Going Away Anytime Soon
![Three Reasons Why the GRP Isn’t Going Away Anytime Soon](/media/articles/alex-wong-17993-unsplash.jpg.550x380_q85_box-19%2C0%2C634%2C427_crop.jpg.webp)