Top Ten News Items Relevant to Multicultural Marketing and Diversity

1amp160 Deaths of nonHispanic white people now outnumber births in the majority of US states for the first time ever signaling what could be a fasterthanexpected transition to a future in which whites are no longer a majority of the American population2amp160 Two movies featuring diverse casts are arguably the most talked about films of the yearamp160amp160Black Panther has made well over 1 billion at the global box office and is now ranked among the ten highest grossing films of all timeamp160amp160Crazy Rich Asians is the first film by a major Hollywood studio in twentyfive years to feature a majority AsianAmerican cast in a modern setting and is also doing extremely well at the box office3amp160 Starbucks closed all companyowned US stores on the afternoon of May 29 for racialbias training amp160The move came after two men were arrested for amp8220trespassingamp8221 while peacefully waiting for a third friend to join them in a Philadelphia Starbucks location amp160That same day Roseanne Barr used her Twitter handle therealroseanne to respond to a thread about a former senior advisor to President Obama using an ethnic slur amp160Shortly thereafter she was fired by ABC and her show was cancelled4amp160 It was announced that for the first time ever the 2020 US Census will ask about samesex relationshipsamp160 The responses for amp8220husband or wifeamp8221 and amp8220unmarried partneramp8221 will be divided into amp8220oppositesexamp8221 and amp8220samesexamp8221 optionsamp160 Meanwhile the ad industry opposed the addition of a new census question on citizenship concerned it would depress response among both noncitizens and their families resulting in flawed census numbers5amp160 In June an amp8220immigration debate crisisamp8221 began as children were separated from their undocumented parents at the US and Mexican borderamp160 Immigration has been a signature issue for the new administration and there continues to be a focus on illegal immigration and border security6amp160 Nicole Maines became the firstever transgender superhero character being cast on the CW television network as amp8220Nia Nalamp8221 in Supergirlamp160 Nicole was born Wyatt Maines and underwent sex reassignment surgery as a teen7amp160 Every four years the World Cup is a global event that provides marketers with the opportunity to engage with consumers of all multicultural segmentsamp160 Franceamp8217s victory has been celebrated as a victory for immigrants as the team had more than a dozen players with African roots8amp160 Kendrick Lamar is the first rapper to win the Pulitzer Prize for music amp160The Pulitzer board called the album DAMNamp160a work that captures the complexity of AfricanAmerican life9amp160 The percentage of marriedcouple households that are interracial or interethnic grew across the United States from 74 to 102 percent from 2000 to 20122016 amp160Meanwhile Tinder the dating app announced it is lobbying the Unicode Consortium to design a new group of emojis to include interracial couples amp160The company proposed 21 different designs that would be more representative of modern relationships amp16010amp160 amp8220The Talkamp8221 an ad from Procter ampamp Gamble about racial bias created by BBDO won the Prime Time Commercial Emmy Award as well as a Grand Prix in Film at the Cannes Lions International Festival of Creativityamp160 amp160The ad features African American parents explaining to their kids that racism exists and that they are going to have to deal with it and then move past itItamp8217s been quite a year already and itamp8217s only Octoberamp160 ANAamp8217s 20th annual Multicultural Marketing ampamp Diversity Conference is November 46 in MiamiPhoto creditamp160 Glenn CarstensPetersUnsplashClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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Top Ten News Items Relevant to Multicultural Marketing and Diversity

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Bill Duggan

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Top Ten News Items Relevant to Multicultural Marketing and Diversity

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