Display (banner) annual ad spend, at $5.2 billion, enjoyed a 32% share of total U.S. digital ad investment in 2010. Jack Myers TomorrowToday projects that display ad spend will decline to $4.6 billion/year by 2020, a 4.2% share of total U.S. digital ad investment. The decline in display ad spend and share are attributable to the continued growth of mobile & apps ad spend (excluding mobile search) as well as increased ad spend supporting online video and audio commercials in web-based advertising. Facebook display ads are included in the display category. YouTube and Facebook video are included in the online-originated video category.
The full report is available to all MediaVillage member companies. Non-member companies may purchase the 45-page detailed report "Advertising, Shopper Marketing & Trade Communications Spending Data and Forecast 2000-2020" for $4,950 by clicking below. To verify if you are a member company, please email firstname.lastname@example.org.
File Size: 6.2 MB
Publish date: 02/20/2018
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.