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Turner's Donna Speciale Sets Her Sights on the Holy Grail: Business Outcomes

Turner's Donna Speciale Sets Her Sights on the Holy Grail: Business Outcomes

Author

Oriana Schwindt photo

Oriana Schwindt

Publish date

January 09, 2019

Channel

WarnerMedia InSites

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Through the last several years, one buzzy term has kept its buzz: Big Data.  And though every ad sales team worth its salt is touting just how much information they have about their audiences and clients' potential customers, Turner admittedly has quite a treasure trove of data at its fingertips, courtesy of new(-ish) owner AT&T.

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Oriana Schwindt photo

Oriana Schwindt

Oriana Schwindt has been covering the television industry for most of her professional career, starting with a byline in Rolling Stone at age 20 and working her way through outlets like TV Guide Magazine, the International Business Times, and, finally, Varie… read more

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