Through the last several years, one buzzy term has kept its buzz: Big Data. And though every ad sales team worth its salt is touting just how much information they have about their audiences and clients' potential customers, Turner admittedly has quite a treasure trove of data at its fingertips, courtesy of new(-ish) owner AT&T.
Turner's Donna Speciale Sets Her Sights on the Holy Grail: Business Outcomes
