The COVID-19 pandemic has upended nearly every aspect of our daily lives, from how we educate our children and socialize with family and friends to how we shop and consume media. For advertisers, the implications of this wholesale shift are clear: If your media plan for 2021 looks like your media plan back at the beginning of 2020, something is amiss.
TV Trends to Tap in 2021: Daytime Viewership and Multi-Screen Campaigns
