“Our brands are kind of built for this moment,” UP Entertainment CEO Charley Humbard told MediaVillage during an exclusive interview earlier this week. “It’s easy for our networks to be a positive and hopeful choice for consumers because it’s natural for us. It’s in our DNA. It’s the purpose we were built for.” That’s the message Humbard (pictured above) and his team are sharing with advertisers this week as UPtv and Aspire tv begin their yearly cycle of Virtual Upfront meetings.
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