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Upheaval Upfront: MAGNA’s Dani Benowitz Embraces the Learning Moment

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Bill Harvey

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In Terms of ROI

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Upfronts/NewFronts

MAGNA President U.S. Dani Benowitz (pictured above) kindly agreed to participate in our series of pre-Upfront interviews. I found her to be very positive about the moment in time the industry is passing through right now.

Bill Harvey

Bill Harvey, who has just won an Emmy® Award for his invention of set top box data, has spent over 35 years leading the way in media research with pioneer thinking in New Media, set top box data, optimizers, measurement standards, privacy standards, the … read more