Mindshare Video: If You're Saying No Thanks to Robots

In Australia researchers developed RoboBEER which you guessed it assesses the quality of beer based on 15 parameters like color and alcohol level amp160Using the robot rather than human testers helps to obtain more consistent and representative results that will help achieve the desired quality of product in a more efficient wayAnd in case you have too many robobeers neuroscientists at the University of Toronto Scarborough are using AI to literally read minds amp160The team is reconstructing images based on brain perception using data gathered during EEG scans where sensors are placed on a subjectamp8217s head to read their brainwaves amp160In the future they want to see how effective these images are and expand to capture other details based on a personamp8217s memory of an event like nearby objects or geographyHowever while there may be a lot of interesting developments in this area thereamp8217s also a lot of skepticism amp160For example recent research from Proof Inc shows that only 25 of Canadians trust companies involved in all things AI amp160And only 38 believe that AI will positively contribute to Canadaamp8217s economy amp160But despite low trust in AI itself Canadians are still confident in the companies that are leading its developmentamp160 In that same survey Google and Amazon were ranked as trustworthy by twothirds of peopleFor marketers itamp8217s important to remember that while innovation and testandlearn strategies are important not all customers are going to be ready for the newest technological invention Does your communication strategy include triedandtrue methods alongside more breakthrough approaches like AI amp160You need to ensure that your audience is ready to embrace the association between your product and new technologyFor more information on the latest in Adaptive Marketing please visit MindshareInTheLoopcomClick the social buttons above or below to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writersamp160

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Mindshare Video: If You're Saying No Thanks to Robots

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Mindshare Video: If You're Saying No Thanks to Robots

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Up & Comer Jeanette St. Amant: An Outside-the-Box Finance Role at Sinclair Offers New Opportunities (VIDEO) - By Krista Van Lewen

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