Video: Pay Attention -- Or Else!

On this episode of Mindshare’s Culture Vulture Live, Alexis Fragale talks about the attention span of a consumer.  How short it is, and how brands can make the most of the time they do have.  There are two ways to approach the average attention span of a person.  One way is to focus on a quick and easy transaction that gives a customer what they want as quickly as possible.  The second approach is to go big with a fully immersive experience that captures all of their attention.