Menu
MediaVillage logo
Sign In Sign Up
Sign In Sign Up
People
Knowledge Exchange
Group Knowledge Exchange

MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

Read member content
#

Go to page
#

Go to page
#

Go to page
Thought Leaders
Myers Reports
About Us
Our Mission About MediaVillage About AdvancingDiversity.org Whitepapers on Education, Diversity and Growth Our Team Our Columnists & Journalists

APPLY FOR JOBS | SUBMIT YOUR RESUME | REGISTER FOR FREE MEDIAVILLAGE CONTENT

In Terms of ROI logo
In Terms of ROI logo

Videogames Are a Vitally Important Part of Television

  • # video game

Videogames Are a Vitally Important Part of Television

Author

Bill Harvey photo

Bill Harvey

Publish date

Channel

In Terms of ROI

Archived in

Thought Leaders

Some would say that videogames are not even a part of television, let alone an important part of it. Nielsen has two different measures of the total use of television, the traditional Homes Using Television (HUT) which includes all the normal TV programming we have always associated with the medium, and TUT (Total Use of TV Set) which includes videogame usage, use of Blu-Ray devices, and in the near future might include virtual reality. So, videogames are a part of the use of the TV set, and the share of audience that is playing a game versus watching a normal TV show has been growing steadily over the years and peaked during Q4 2018 at nearly a 35 share among Males 12-17 and over a 30 share among Males 18-24. Even in Q4 2022 videogame share among Males 12-24 remained over 20%.

Page  of  Prev Next

Enjoying This Commentary? There's More to Love

Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.

Please, enter email in correct format
Bill Harvey photo

Bill Harvey

Bill Harvey, who has just won an Emmy® Award for his invention of set top box data, has spent over 35 years leading the way in media research with pioneer thinking in New Media, set top box data, optimizers, measurement standards, privacy standards, the … read more

ADVERTISEMENT

Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive
The Myers Report research findings.

Please, enter email in correct format
  • People
  • Knowledge Exchange
  • Thought Leaders
  • Myers Reports
  • About Us
  • 2023 Upfronts and NewFronts Calendar
  • 2023 Events Calendar
  • Self Publishing Manual
  • About MediaVillage
  • Membership Terms and Conditions
MediaVillage white logo
MyersBizNet, Inc.
People / Knowledge Exchange / Thought Leaders / Myers Reports / About Us
Company
  • About Us
  • Contact Us
  • Privacy Policy
  • Cookie Policy
  • Terms of Use
  • Partner Showcase
Follow us
Our reports

Advertising, Shopper Marketing & Trade Communications Spending Data and Forecast.

Get our reports
GET IN TOUCH

We'd like to hear from you! Call us, send us an email or request a meeting.

Contact Us
Receive e-mail News & Updates

Thank you for visiting MediaVillage.com. Subscribe for free to receive our e-reports and weekly updates.

Sign Up

© 2023 MediaVillage is a registered trademark of MyersBizNet. All rights reserved

Cookies

We use cookies and similar methods to recognize visitors and remember their preferences, understand the performance of our site, provide social media features, and serve more relevant content to you. By continuing to browse the website you consent to all cookies in accordance with our Privacy Policy.

I agree Read more
Home People
Knowledge Exchange
Group Knowledge Exchange

MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

Read member content
#

Go to page
#

Go to page
#

Go to page
Thought Leaders
Myers Reports
About Us
Our Mission About MediaVillage About AdvancingDiversity.org Whitepapers on Education, Diversity and Growth Our Team Our Columnists & Journalists
Sign In Sign Up