Village Soapbox: Disney, A+E, Google, Dentsu, Michael Farmer, LG Ads, The Weather Channel and More

SPECIAL: Upfront Coverage from Simon Applebaum

It is no secret that there is an age bias in the buying practice of media which favors targeting of younger demos. Charlene Weisler reports on a new rigorous study by A+E Networks that dispels that bias and shows the amount of money being left on the table in terms of buying power of other demos. Find out the study results in "Really Talk to Me" -- A+E Networks Examines the Potential of Total Audience.

This was a big week for Disney Ad Sales group and Simon Applebaum was there to cover all their automation announcements from the first of three presentations they are conducting during this Upfront season. You won't want to miss the big news in Disney's Ad Sales Infrastructure Strategy Showcase.Applebaum followed up with a few key Disney executives after the big reveal to get even greater insights into the dramatic announcements. Read his follow-up in Disney's New Ad Sales Tech Pathways.

A+E Networks held their virtual Upfront this week. Applebaum gives us all the details and even had a chance to Zoom interview Buzz Lightyear, err. Tim Allen. Check it out in A+E Scores With Its Three-Network Upfront Showcase.

Having trouble keeping up with the timing of all the virtual NewFronts/Upfronts this year? We have you covered. Check out the annual MediaVillage Upfront and Digital NewFronts Calendar.

This Week in Advancing Diversity

On March 8 International Women's Day, spend the day with WomenAdvancing.org as we live stream panels, conversations and keynotes developed, curated and hosted by The FQ.

AdvancingDiversity.org and MediaVillage welcome Claudine Waite as head of partner development of AdvancingDiversity.org. Claudine joins us from The ANA and brings depth and experience to her role as Chief Partnership Officer.

As we celebrate Women's History Month, you'll definitely want to check out Kate Byrne's latest video demonstrating how women are making history today in the world of FinTech. Watch Byrne's interview with Yuliya Tarasava, chief operating officer and co-founder of CNote in Women Disrupting the Fintech Industry One CNote at a Time.

Kate Byrne recently had a conversation with Executive Transformation coach, Spencer Snakard. Learn how you can get comfortable with edges and reinvention in Overcoming the Perfection Principle - Face Challenges That Scare You and Discover Your Strength as a Leader.

Christopher Boulton takes a look at the career of Danny Robinson, chief creative officer of The Martin Agency in Black History in a White Present.

This Week in MediaVillage

Alli Romano takes a look at how one media group has created a partnership supporting minority owned radio, but with consumers playing a key role. Romano speaks with dentsu's Douglas Ray on this important and innovative new model in How Dentsu is Using Audio to Promote Diversity.

It is no secret that there is an age bias in the buying practice of media which favors targeting of younger demos. Charlene Weisler reports on a new rigorous study by A+E Networks that dispels that bias and shows the amount of money being left on the table in terms of buying power of other demos. Find out the study results in "Really Talk to Me" -- A+E Networks Examines the Potential of Total Audience.

Charlene Weisler provides us with the highlights from the recent "Mavericks of Media" conference in "Mavericks of Media" Reveal Big Future Research Opportunities, Jack Myers, the event's keynote speaker, updated the media research community on future-focused data and insights.

Wendy Arnon speaks with The Weather Channel's senior vice president and CMO, Fred Bucher As Brands Seek Safe Media Environments, The Weather Channel TV Network Delivers Immersive Opportunities.

In this week's Restoring the Soul of Business, Rishad Tobaccowala reflects on how scale matters, but the definition of the scale that matters is changing. Learn from Tobaccowala in Advantages and Disadvantages of Scale.

ROI expert, Bill Harvey, takes a look at the mounting evidence that there is a great deal of quantifiable difference between running your ads in premium vs non-premium video and why this bodes well for linear TV. Advertisers Showing Renewed Appreciation for Premium Video, Including Linear TV.

With the launch of ViacomCBS' Paramount+ streaming service this week, GroupM's Brian Weiser focuses his analytic skills on the hot topic of just how many services and how much money are consumers willing to pay for video. Find out Weiser's thoughts in Global Marketing Monitor: Weekly Market Trends.

News on the Record columnist Erich J. Prince pontificates on how journalism could be improved if journalists move away from very broad descriptions of their sources and provide a bit more detail, even if they don't reveal their names. Get Prince's insight in Why News Media Must Reconsider Terms Like "Officials" and "Authorities".

In her Storytelling Revolution video, Raquelle Zuzarte speaks with Debra Bass, the president and global CMO of Nuvo Group, a company that provides tech for expectant mothers with the goal of reinventing pregnancy care for the 21st Century.

Tamara Alesi eats data for breakfast! And she's sharing the latest data on the services that various demos are using to listen to music and podcasts. Get smarter about audio with Competition is Heating Up in the Streamed Audio Space.

Michael Farmer or should I say Professor Farmer, gives us an overview of the Branding and Integrated Communications program at CCNY in My Amazing and Diverse Grad Students at CCNY: On Track for Madison Avenue Careers.

This Week in TV/Video Download

Steve Gidlow sits down with Mina Starsiak Hawk, star of HGTV's hit series Good Bones on how family has been the key to getting Even During the Pandemic, There's No Rest For "Good Bones" Star Mina Starsiak Hawk.

This Week inMedia

MediaVillage congratulates Amy Armstrong on being named Global CEO for Initiative.

IPG will hold a week-long event focused on Black-owned and Black genre media, at the IPG Equity Upfront.

Roku and Nielsen entered into a strategic alliance with Roku purchasing Nielsen's Advanced Advertising division which includes the Gracenote ACR and dynamic ad serving technology.

In a move that is shaking the foundations of the audience targeting camp, Google has announced that it will no longer be targeting based on user web journeys and will not allow the creation of UserIDs. This move has the potential to end the industry's goal of ever being able to establish a wholly deterministic cross-device way to determine reach and frequency or control frequency exposure/sequential messaging.

ACR company, Alphonso, following an investment by electronics company LG which gave LG 60% of the company, has been renamed LG Ads and will be a source for connected TV inventory and data.

FuboTV announced that they hit 548 million subscribers in Q4 with quarterly revenue rising 98% to $105.1mm.

Facebook announced that they will once again accept political ads.

TV company Vizio, which shipped 7.1mm Smart TVs in 2020 and has 12.2mm active users of its SmartCast Operating System, which is ad supported by Vizio Ad Sales announced their intention to go public.

At this week's Morgan Stanley 2021 Global TMT Conference, WarnerMedia CEO, Jason Kilar, praised the upcoming AVOD version of HBO Max saying, "I think people are going to be so excited about how thoughtful we've been about the insertion of advertising and how it's a very organic nature of the experience."

Have a wonderful weekend!

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The opinions expressed here are the author's views and do not necessarily represent the views of MediaVillage.com/MyersBizNet.