Remember all that fuss about media rebates and transparency? How naughty old network agencies were guilty of hanging onto benefits negotiated with their clients' money? And how, no doubt following a charabanc ride to Damascus, every one of them swore that they had put the bad old days behind them and were now focussed on charging their clients open and honest fees just like their role models, the management consultancies. Well, so much for all of that.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.