Our COVID reality may have led many of us to expect this year's Super Bowl advertising to mimic the nostalgic overtones of 2021. However, in many ways, it took a much-needed detour to reflect optimism, energy and the type of sassiness that jolts consumers into believing that tomorrow will be a better day. The future is today -- as reflected by the emerging product categories that made their debut on game night, from crypto to online gaming to electric cars.
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