Our COVID reality may have led many of us to expect this year's Super Bowl advertising to mimic the nostalgic overtones of 2021. However, in many ways, it took a much-needed detour to reflect optimism, energy and the type of sassiness that jolts consumers into believing that tomorrow will be a better day. The future is today -- as reflected by the emerging product categories that made their debut on game night, from crypto to online gaming to electric cars.
![](/media/channels/TV_Video_Download_Logo-square.png)
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.