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About us

What We Know About Frequency in TV and Digital Advertising: Pt. 1

Author

Bill Harvey

Publish date

August 19, 2015

Channel

In Terms of ROI

By Gian Fulgoni, Bill Harvey and Andrew Lipsman

Bill Harvey

Bill Harvey, a columnist at MediaVillage ("In Terms of ROI"), has spent more than 35 years leading the way in media research with pioneer thinking in new media, set-top box data, optimizers, measurement standards, privacy standards, the ARF Model; … read more

What We Know About Frequency in TV and Digital Advertising: Pt. 1

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Bill Harvey