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By Bill Harvey August 19, 2015

What We Know About Frequency in TV and Digital Advertising: Pt. 1

In Terms of ROI Archive
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By Gian Fulgoni, Bill Harvey and Andrew Lipsman

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Bill Harvey

Bill Harvey has spent over 35 years leading the way in media research with pioneer thinking in New Media, set top box data, optimizers, measurement standards, privacy standards, the ARF Model; and inventions such as ADI/DMA, addressable commercials, passiv... read more

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