Irwin Gotlieb, ex-boss of GroupM used to say (and I paraphrase): "In confusion lies margin." However much you may admire Irwin, a man who achieved a huge amount in the industry and did more than most to change it, you must admit this is the view of a cynic.
Where Once There Was Some Clarity, Now There Is Confusion
![Where Once There Was Some Clarity, Now There Is Confusion](/media/articles/iStock-1308986719999.jpg.550x380_q85_box-0%2C62%2C640%2C506_crop.jpg.webp)