American aging demographic and psychographic trends are heading into “a time of profound change,” says Dr. Ken Dychtwald (pictured), Founder and CEO, Age Wave. “Do I think America is ready for the aging of the Boomer generation?" he asks. "Not at all!”
Charlene Weisler is a media research executive with experience that spans broadcast, cable, off-platform, non-linear and broadband. Her expertise is in set top box data, SEO, metrics creation and behavioral psychography. In addition, she writes about the m...
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