American aging demographic and psychographic trends are heading into “a time of profound change,” says Dr. Ken Dychtwald (pictured), Founder and CEO, Age Wave. “Do I think America is ready for the aging of the Boomer generation?" he asks. "Not at all!”
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.
Charlene Weisler is a media research executive and MediaVillage columnist with experience that spans broadcast, cable, off-platform, non-linear, and broadband. She shares her expertise in set-top box data, SEO, metrics creation, and behavioral psychography i… read more