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Which Media Sales Organizations are Most Trusted to Deliver on Promises?

Which Media Sales Organizations are Most Trusted to Deliver on Promises?

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Jack Myers

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The Myers Report
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How trusted are media sales organizations to consistently and reliably deliver on their promises, whatever those promises may be? Scroll down for the top 25 most trusted sales organizations across different stakeholder groups. Those companies that have prioritized trust and reliable ratings delivery as part of their organizational DNA are more likely to capture market share in the challenging COVID-19 era and beyond. Organizations that, by design or lack of accurate ratings estimates, fail to engender high trust are most likely to lose market share. According to The Myers Report Survey of 700 Advertiser and Agency Executives on Perceptions of 80 Media Companies' Strengths, Weaknesses, Obstacles and Opportunities, agency executives rank Trusted Partnerships as the most important sales organization attribute in their media planning and buying decision-making. Advertiser executives involved in the media process rank Trusted Partners 3rd most important, behind Brand Safety Environment and Relevant Audience Reach. It's important to note that a failure to be among the top 25 does not necessarily reflect mistrust or negative performance ratings, but are more likely to reflect a performance rating weighted by a higher percentage of "3" ratings on the five-point scale rather than "1" and "2" ratings generated by market leaders. Fewer than 10% of respondents rate the large majority of the 80 companies negatively. Across ten metrics measuring sales organization performance, we've found significant inconsistencies across different respondent groups as reflected in the charts below. The Myers Report data also represents insights for advertisers and agencies on which media partners they can most trust to reliably deliver on promises as they navigate through these turbulent and changing period and as we move toward recovery and beyond. The full research study methodology is available here.

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Media Ecologist, Founder: MediaVillage and Advancing Diversity Hall of Honors Jack Myers is a media ecologist and founder of MediaVillage, the media and advertising community’s leading resource for market intelligence, education, business connection… read more

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Home The People
The People

MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity

See All Channels
Advancing Diversity
Go to page
#Ask-GenZ
Go to page
Future of Men
Go to page
Legends & Leaders
Go to page
LGBT+ Advancing
Go to page
Shattering the Glass Ceiling
Go to page
The Age of Aging
Go to page
The Pool
Go to page
The Storytelling Revolution
Go to page
WomenAdvancing
Go to page
The Business
The Business

MediaVillage “The Business” is the industry Knowledge Exchange, where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “The Business” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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The Programming
The Programming

At MediaVillage “The Programming” we go behind the scenes with the talent in front of and behind the camera and microphone. Content is at the heart of the media and advertising business. Our columnists, critics and hosts take you behind the scenes in Hollywood, Bollywood, Brooklyn and Queens, YouTube, TikTok, the metaverse and everywhere content is created. Follow our social network @TVVideoDownload

See All Channels
#AndradeSays
Go to page
Behind the Scenes in Hollywood
Go to page
Ed Martin Report
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In the Loop
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Multicultural Media
Go to page
Music Notes
Go to page
About Us
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