Why Every Brand Needs to Get into a New York State of Mind

In a fragmented world bursting at the seams with opposing views and differing opinions, there's still one edict we can all rally behind: "There's no place like New York!"  The city is especially important to those of us in the media business because it represents limitless possibilities, both financially and creatively.  It's one of the reasons I continue to call New York home and why -- even after 30 years -- I continue to be amazed by the plethora of incredible campaigns that continue to take flight here.  Those brands and media buyers who are already leveraging the New York market to take their business to new heights understand how valuable these consumers are in looking to move the needle forward.  But to those advertisers who have yet to experience the power of New York firsthand, this feature is dedicated to you.