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Why Every Brand Needs to Get into a New York State of Mind

Why Every Brand Needs to Get into a New York State of Mind

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Ed Renicker

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NY Interconnect InSites
65 17

In a fragmented world bursting at the seams with opposing views and differing opinions, there's still one edict we can all rally behind: "There's no place like New York!"  The city is especially important to those of us in the media business because it represents limitless possibilities, both financially and creatively.  It's one of the reasons I continue to call New York home and why -- even after 30 years -- I continue to be amazed by the plethora of incredible campaigns that continue to take flight here.  Those brands and media buyers who are already leveraging the New York market to take their business to new heights understand how valuable these consumers are in looking to move the needle forward.  But to those advertisers who have yet to experience the power of New York firsthand, this feature is dedicated to you.

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Ed Renicker photo

Ed Renicker

Ed is the Chief Executive Officer for the NY Interconnect, LLC (NYI), which became a joint venture in April 2018 between Altice USA, Charter Communications and Comcast. NYI unifies TV ad opportunities across all providers—in addition to major affiliate… read more

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MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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