Tens of billions of dollars are spent in the U.S. each year on TV ads: $76.1 billion, to be precise. Another $129.3 billion will be spent on digital in the U.S. alone this year. But most of these ads focus on brand-building. So, how can advertisers impact behavior closer to the point of purchase?
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Mike Swart is ViacomCBS VP of Shopper Marketing, where he bridges the gap between brick-and-mortar retail, eCommerce, digital, social, local, mobile, and omnichannel marketing. Priorly, Swart has held shopper marketing, consumer activation, business developm… read more
