I don’t know Mark Read, which I would estimate puts me in the same position as 99% of those offering him advice on how to do his job as the newly appointed CEO at WPP. Since Sir Martin Sorrell left WPP back in April there had been much fevered speculation over who would succeed him. Many names were mentioned, picked over, and spat out but as far as I can recall only Read was seen as a viable internal candidate.
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