Between March Madness, the NBA and NHL playoffs, and the start of MLB, MLS, and NASCAR, spring is typically a sports bonanza. Then came coronavirus (COVID-19). The pandemic caused these sports to cancel or postpone action, forcing brands that planned to advertise in these marquee events to formulate new game plans. But there are opportunities. Millions of disappointed sports fans are now homebound and seeking alternate televised entertainment. In the absence of sports, Americans are still watching TV in droves; marketers just need to pivot to find them.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.