Adam Shapiro

As the Vice President of Regional Sales for NY Interconnect (NYI), Adam leads the execution of highly successful media strategies, manages accounts, agencies, and prospects, while ensuring that both individual and team goals are consistently met. He also builds and maintains NYI client relationships and partnerships.

Adam has over 20 years of experience in the media sales industry. He is accomplished in working alongside high-profile clients on large-scale campaigns that drive engagement and revenue while using best-in-class multi-screen advertising solutions.

Prior to joining NYI, Adam served as Director of Sales for Spectrum Reach. In this role, he led a sales team to ensure sales quotas were attained for assigned territories, as well as managing their performance and development. Adam also created marketing plans for partners to drive specific sales targets and metrics.

Adam worked at WPIX-TV (a division of the Tribune Company) for over 15 years before his role at Spectrum Reach. In his position as General Sales Manager, he led the station’s sales strategy, including local and national sales, new business, and digital sales. He previously held the titles of Local Sales Manager, National Sales Manager, and Account Executive.

He received his B.S. from SUNY Oneonta, and was the recipient of Charter’s Reach Elite Award in 2017.