As Global Head of Mobile, Ben works with MediaCom’s local and regional teams to define and implement best practices across the agency as more and more digital campaigns extend into mobile. He works to ensure that clients benefit from the latest knowledge and understanding of this important channel.
With over a decade’s experience and a 100% focus on mobile strategy, Ben identifies ways to exploit the strengths of mobile for always-on campaigns, such as driving footfall for retailers, acquisition for direct-response clients, engagement and customer retention for brand-led clients and m-commerce for e-commerce clients.
MediaCom’s mobile billings have grown by more than 120% since 2013 and the agency has seen spectacularly strong growth in markets where Ben oversees specialist mobile divisions, such as the UK, Germany, Scandinavia, Singapore and India. These teams have developed unique and first-in-market mobile services for clients, ranging from creative to apps, QR, vouchers, coupons, augmented reality and geolocation campaigns.
Prior to joining MediaCom, Ben was Commercial Director at Adloqi, Director of Business Development EMEA for Velti and VP of Licensing for Mofilm. Recognized for his work with awards including Campaign of the Year for Audi & Sky, Ben has recently been ranked as one of the Top 50 most influential people in mobile.