Welcome to the Thought Leadership & Insights section of MediaVillage, your go-to destination for cutting-edge news, perspectives, and strategies from media agencies and brand marketers. Explore a curated collection of forward-thinking articles, interviews, and analyses that shape the future of the media industry and drive impactful advertising campaigns.
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Discover the Media Owners & Sales Insights section of MediaVillage, where you'll find a wealth of thought leadership, up-to-the-minute news, and invaluable insights from media owners, media sales organizations, vendors, and suppliers. Dive into exclusive content that unveils the latest trends, innovations, and strategies driving the media landscape and fueling successful collaborations within the industry.
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Welcome to The Myers Report, a comprehensive hub within MediaVillage that presents the results of major industry studies, in-depth insights, market intelligence, and a wealth of media, marketing, and advertising-related data and resources. Delve into the latest financial data and forecasts that shape decision-making in the ever-evolving media landscape, and access valuable tools and information to empower professionals and businesses alike. Stay ahead of the curve with the latest trends and analysis, curated to provide a holistic view of the dynamic media industry.
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Cate Evans is VP, Group Strategy Director at Havas Media. Cate has over a decade of experience working in various facets of the marketing industry including integrated media planning, marketing, brand strategy, and PR. She started her career working in public relations for food and beverage clients, including Loire Valley Wines, Bollinger Champagne and PartidaTequila, and consumer brands such as Dunkin’ Donuts and Atkins Nutritionals. Seeking a change in scenery, the media and advertising world beckoned, and in 2010 Cate transitioned to media and communications planning. With specialties in consumer insights, brand & campaign strategy, and designing media architectures, she has worked on clients including Johnson & Johnson, ExxonMobil, Office Depot/Office Max, and Bacardi International.