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Cate Evans is VP, Group Strategy Director at Havas Media. Cate has over a decade of experience working in various facets of the marketing industry including integrated media planning, marketing, brand strategy, and PR. She started her career working in public relations for food and beverage clients, including Loire Valley Wines, Bollinger Champagne and PartidaTequila, and consumer brands such as Dunkin’ Donuts and Atkins Nutritionals. Seeking a change in scenery, the media and advertising world beckoned, and in 2010 Cate transitioned to media and communications planning. With specialties in consumer insights, brand & campaign strategy, and designing media architectures, she has worked on clients including Johnson & Johnson, ExxonMobil, Office Depot/Office Max, and Bacardi International.