Jenny Wall is SVP, Head of Marketing, at Hulu. She is responsible for marketing strategy and implementation across the Hulu brand, overseeing all acquisition and retention initiatives, as well as PR, Events, Content, Research, and Creative. Since joining Hulu in 2014, Jenny launched the marketing efforts for Hulu’s new slate of original programming including The Path, 11.22.63, The Mindy Project, Difficult People and the Golden Globe-nominated series, Casual. She also spearheaded marketing campaigns for Hulu’s new commercial-free offering, as well as the streaming debut of one of the biggest series of all time, Seinfeld. Jenny has refocused Hulu’s marketing efforts to significantly raise brand awareness and drive subscriber growth through recent campaigns including, “In the Know.” Her efforts at Hulu landed her on Ad Age’s 2015 Women to Watch list. Prior to joining Hulu, Jenny led the global creative team at Netflix and led the brand campaigns and launch campaigns for the Original Series House of Cards, Orange is the New Black, and Arrested Development. Before that, Jenny spent three years as Chief Marketing Officer of the entertainment agency BLT Communications creating 360° campaigns for television, films, and brands. Prior to that, Jenny ran the Interactive Division at Crew Creative, spending her last year there as President of the agency, overseeing the Print, AV and Digital divisions. Jenny’s entertainment career began at HBO in 1995 in New York where she was part of the team that created the landmark “It’s not TV. It’s HBO.” campaign. She began her career at DDB Needham after graduating from Southern Methodist University in Dallas, TX. Jenny is an active member of the marketing community and serves on the Board of Directors for PromaxBDA and is a jury chair for the CLIO Key Art Awards.