As a media executive with more than 30 years of experience, Jim Helberg has held a front-row seat to several of the greatest evolutions in the history of marketing and media. This powerful perspective has driven Jim to counsel blue-chip clients well beyond today’s consumer market by positioning corporate strategies and investments over a longer term to capitalize on media, content and messaging that drives financial results.
Jim is best known for his work within the automotive category on both the agency and client sides for brands that include Honda, Toyota, Nissan and Chrysler. His integrated marketing background includes many high-visibility programs encompassing everything from motion picture cross-promotion to building the premier sponsorship of the Heisman Trophy. Jim was also one of the first to work directly with major media and entertainment companies to completely realign resources and offerings specifically for his clients.