As a media executive with more than 30 years of experience, Jim Helberg has held a front-row seat to several of the greatest evolutions in the history of marketing and media. This powerful perspective has driven Jim to counsel blue-chip clients well beyond today’s consumer market by positioning corporate strategies and investments over a longer term to capitalize on media, content and messaging that drives financial results.
Jim is best known for his work within the automotive category on both the agency and client sides for brands that include Honda, Toyota, Nissan and Chrysler. His integrated marketing background includes many high-visibility programs encompassing everything from motion picture cross-promotion to building the premier sponsorship of the Heisman Trophy. Jim was also one of the first to work directly with major media and entertainment companies to completely realign resources and offerings specifically for his clients.
channels
The insights you need, in your inbox daily
We use cookies and similar methods to recognize visitors and remember their preferences, understand the performance of our site, provide social media features, and serve more relevant content to you. By continuing to browse the website you consent to all cookies in accordance with our Privacy Policy.
MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity
See All ChannelsMediaVillage “The Business” is the industry Knowledge Exchange, where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “The Business” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom
Read member contentAt MediaVillage “The Programming” we go behind the scenes with the talent in front of and behind the camera and microphone. Content is at the heart of the media and advertising business. Our columnists, critics and hosts take you behind the scenes in Hollywood, Bollywood, Brooklyn and Queens, YouTube, TikTok, the metaverse and everywhere content is created. Follow our social network @TVVideoDownload
See All Channels