Joe Reinstein is a marketer who builds brands, online communities and high performing teams. He has been marketing products, brands, dreams, environmental awareness and social justice for 25 years and worked on some of the biggest and most iconic consumer brands in the advertising world. He helped Pepsico’s Aquafina become the #1 brand of bottled water in the US. He helped Taco Bell revolutionize the fast food industry with creation of the value menu. When Joe was managing the US Wrigley business at BBDO, Wrigley sales and profits hit record highs, Orbit became the #1 selling gum brand in the world and the Doublemint Twins made a triumphant return. As VP Marketing at Medline Industries, Joe helped transform this $8 billion healthcare manufacturer and distributor into a total clinical solutions provider.