John Osborn is an ad industry veteran who has transformed his traditional media background into digital advertising leadership roles. He headed up media planning and buying for numerous BBDO and OMD blue chip clients from Visa and FedEx to DuPont and Eli Lilly. He subsequently was first North American Business Development Director for Teads.tv, the ad tech start-up that invented outstream video advertising. Teads.tv has emerged as a leading video ad serving platform and was acquired in 2017 by Dutch telco Altice for $307MM. As a Prohaska Consulting team member, he co-authored industry white papers on Programmatic for the Local TV, Radio and Digital OOH industries. Currently he is Co-Founder and Business Development Lead for Turnstīl, the breakthrough format that gives consumers a choice when accessing normally-paid content: sign up for a subscription offer – or – click to engage with a sequentially interactive ad where in 45 seconds or less they can gain immediate limited access. John has written and continues to write for several industry publications including ad tech company Videa’s MediaWave blogsite and has served for many years as a Media Post Video Insider.
The insights you need, in your inbox daily
We use cookies and similar methods to recognize visitors and remember their preferences, understand the performance of our site, provide social media features, and serve more relevant content to you. By continuing to browse the website you consent to all cookies in accordance with our Privacy Policy.
MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity
See All ChannelsMediaVillage “The Business” is the industry Knowledge Exchange, where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “The Business” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom
Read member contentAt MediaVillage “The Programming” we go behind the scenes with the talent in front of and behind the camera and microphone. Content is at the heart of the media and advertising business. Our columnists, critics and hosts take you behind the scenes in Hollywood, Bollywood, Brooklyn and Queens, YouTube, TikTok, the metaverse and everywhere content is created. Follow our social network @TVVideoDownload
See All Channels