Mark Zagorski is the Executive Vice President of the Nielsen Marketing Cloud and former Chief Executive Officer for eXelate, A Nielsen Company. Mark is responsible for executing the product vision behind the Nielsen Marketing Cloud and help leading Nielsen in support of Megan Clarken, Clarizio.
Mark has been at the forefront of digital disruption since 1997 when he joined Modem Media – Poppe Tyson, a pioneering digital ad agency and the source of the web’s first banner ad. Following his agency tenure working for clients like IBM, HSBC, Priceline and Standard & Poor’s, Mark was appointed President of WorldNow, which ushered over 300 local TV stations into the digital age via video streaming and online network ad solutions. After WorldNow, he helped local newspapers evolve online, becoming Chief Marketing Officer and Corporate EVP of MediaSpan, where he led strategy, marketing and business development and built its 1400+ affiliate local ad network.
In 2008, Mark joined eXelate where he continued to drive digital innovation as an early champion of data driven programmatic media buying. As eXelate’s CEO, he has been responsible for spearheading corporate growth and driving the strategic vision of the Company’s industry-leading smart data engine. Mark led eXelate’s U.S. launch, expanded the company’s global footprint to over 2 billion unique users worldwide, and was instrumental in closing $28M in Series B and C funding and leading eXelate’s 2015 acquisition by Nielsen.
Mark received his MBA from the University of Rochester’s Simon School of Business and a BS in Finance from Gannon University, where he was awarded the University’s Distinguished Young Alumnus Award. He also currently serves on the Board of Directors for Vibrant Media.
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