Mary-Kate Callen is Viacom Velocity Senior Director of Cultural Intelligence. She’s a strategic and creative leader with a unique perspective on brand communication from experience in advertising and publishing industries and a passion for pushing the future of brand content development.
With a wide range of expertise from in-depth brand development and repositioning to agile, and always-on content marketing, Callen helps connect brands with people. Her experience ranges across a variety of categories, including fashion, beauty, retail, CPG, food, and health care, with a deep understanding of leveraging paid, owned, and earned distribution channels.
Callen specialties are brand strategy and repositioning, consumer insight and research (qualitative and quantitative), ideation of integrated campaign development, production (broadcast, print, video, digital), digital media planning, brand publishing, content marketing, social influencer marketing, and web analytics.