Mike Kaufman has been involved in all aspects of the brand activation industry for more than 30 years. He currently leads all efforts for the ANA’s brand activation division. Before arriving at the ANA in 2013, he was senior vice president at GW Hoffman, where he was responsible for such major clients as Unilever, ConAgra, and Dannon, as well as new business development. He also has very strong CPG client-side experience, having worked in promotion management positions at Nestlé Foods Co. and Kraft General Foods. At Nestlé, he developed and executed promotion activity for kids’ beverages and led partnership efforts with USA Basketball and USA Skiing. At Kraft, he had promotional responsibility for desserts brands and meal brands. Mr. Kaufman earned an M.B.A. in marketing from New York University and a B.S. in marketing from The Wharton School, University of Pennsylvania.