Specialist in emerging and converging media landscape, with a focus on technology-enabled OOH-to-online bridging.
After the acquisition of his independent social and mobile technology agency by advertising giant WPP, Mike took his experience of bridging the physical and digital to the largest buyer of out-of-home media in the world, Kinetic Worldwide. There he helped establish Kinetic’s specialisms in the converging media landscape encompassing digital, social and mobile.
Mike now heads up Innovation for Kinetic and works to push the boundaries of thinking and technology in the rapidly evolving media industry.
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