SVP, Director of Audience Strategy
Mike leads media and marketing connections strategy at RPA. He works with his teams to identify unique and powerful insights on our clients’ priority audience groups, and to develop custom media strategies which drive ad impact and business results. He provides our guiding vision for media; that we must always find ways to multiply the value of our clients’ investments. Always creatively applying data insights to client media strategies, Mike maintains close relationships with best-in-class marketing technology partners. He also has also participated on advisory councils for Google, Adobe and Facebook.
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A B2B Solutions Marketplace, where you can search more than 15,000 original thought leadership commentaries, articles, white papers, podcasts and videos on all things media, marketing and advertising.
Read member contentWatch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.
Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.
Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.
See All ChannelsBuilding an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.
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