SVP, Director of Audience Strategy
Mike leads media and marketing connections strategy at RPA. He works with his teams to identify unique and powerful insights on our clients’ priority audience groups, and to develop custom media strategies which drive ad impact and business results. He provides our guiding vision for media; that we must always find ways to multiply the value of our clients’ investments. Always creatively applying data insights to client media strategies, Mike maintains close relationships with best-in-class marketing technology partners. He also has also participated on advisory councils for Google, Adobe and Facebook.
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