Mike Shaw is president, Sales and Marketing, ABC Television Network. He is responsible for sales and integrated marketing efforts for all dayparts of the ABC Television Network, including ABC Primetime, ABC Daytime, ABC News, ABC Late-Night, ABC Interactive and Sales Development. He also oversees Disney/ABC Unlimited, the cross-platform sales unit of the Walt Disney Company, as well as SoapNet.
Mr. Shaw joined ABC in July 1999 as executive vice president, National Sales manager, ABC Television Network, where he was responsible for sales of all primetime programming and specials and oversaw ABC Sales offices in Chicago, Detroit and Los Angeles.
Before joining ABC, Mr. Shaw was executive vice president, Advertising Sales, Buena Vista Television (BVT). At BVT he was responsible for sales and BVT’s diverse programming slate, including Live with Regis and Kathie Lee, Siskel & Ebert, Home Improvement and Disney Animation.
Mr. Shaw began his career as an account executive for John Blair & Company, and later held account executive positions at WLS-TV and ABC Spot Sales. Previously he had served as director of Sales for CNN, vice president of Sales for Television Program Enterprises and vice president of Sales for King World.
Mr. Shaw graduated from Syracuse University with a B.S. in finance and management. He is a member of the board of directors of the International Radio and Television Society (IRTS) and the American Advertising Federation (AAF). He resides in Manhattan, and has two children, Connor and Taylor.
Read all Mike’s MediaBizBlogger commentaries at ABC Network Perspectives - MediaBizBlogger.
channels
A B2B Solutions Marketplace, where you can search more than 15,000 original thought leadership commentaries, articles, white papers, podcasts and videos on all things media, marketing and advertising.
Read member contentBehind-the-scenes in Hollywood. Exclusive interviews, reviews and insights.
For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.
Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.
Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.
For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.
See All ChannelsWatch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.
See All ChannelsBuilding an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.
See All Channels