In the beginning was the word … well, maybe … maybe it was a symbol?
Whichever, it started in the mist of early human history in a number of places around the same time (maybe at Babel?) and generated a long, winding trail that has run from one human communicating to another (or more) with something more than a grunt or a gesture to today’s cacophony of an accelerating media revolution.
That’s what this blog (and maybe book) will trace.
As a close observer, sometime chronicler of and sometime participant in the growth of modern media for half a century I’ve been transfixed by the ever-accelerating changes in the modern international media landscape. One day over-the-top video by legacy players in the video media mix is a long shot -- the next morning it’s here, and by tomorrow, its yesterday.
So it’s hard enough to keep up with the moment-by-moment news generation -- but to predict what’s next? Close to impossible.
Still, we can make some very good guesses about the future of media, which certainly beats operating blind. To make those guesses, I believe you need to start at the beginning. In short, you can’t know where you’re going until you know and understand from whence you came.
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For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.
See All ChannelsWatch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.
See All ChannelsBuilding an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.
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